Game Marketing
23/05/2019 08:19
What is the facebook pixel
Simply, it's a JavaScript snippet code that tracks and collects all the information and interactions of your visitors on your website.
Why integrate pixel facebook on my website
A good seller observes the behavior of his customers.
All studies in the field of marketing prooves that 30% of the customers who are already buying a product will come back if you keep a link with him. precisely, the link between you and the customer will be Facebook Pixel, it allows you to know what to sell and who to sell to.
How to setup and integrate Facebook Pixel
Step by step you will see that it is easy to create and integrate the Facebook Pixel on your website regardless of its nature, WordPress, Blogger, Shopify or custom website.
1. Create your Facbook Pixel
1.1 Go to your Facebook Events Manager and click the Events Manager menu, then click on Pixels.
1.2 Click on + Add new Data Source, than Facebook Pixel.
1.3 A popup will appear, now just fill the form below.
Enter the Pixel Name and your Website url.
I did this GIF animation for you.
2. Install Facebook Pixel manually
We will see a way to integrate manually. it is very easy.
Just copy the javascript code and paste it on the header of your site page. between
<head>
and
</ head>
, save and update your website. then click on continue. That's all !
Now you can Test Facebook Pixel Events
Before going further, we must test to see if all is well. and for that there are two ways to know if it works well.
1. Test Your Events in Real Time
Browse a little on your site to provoke events in order to test the event on the event manager just click on Test Events on the left, and see in real time that what you received an event. if all of them work as expected, you will notice some event registration on a list on the right, and if you click, you will know more details.
2. Facebook Pixel Helper
Facebook Pixel Helper chrome plugin let you know about your pixel implimentation.
it is a very good tool to debug and see the events sent from the frontend side.
It's free and i recommend it !
How setup and send standard events work
If everything works well with you can start sending events a little advanced events.
There are standard events already defined by Facebook Pixel, but I find they are usable with e-commerce websites. We will make an example with one standard event named AddToCard .It's the same for others. You can see all Specifications for Facebook Pixel Standard Events one by one.
<a href="javascript:;" onclick="AddToCardEvent();">Add to card</a>
<script>
function AddToCardEvent(){
fbq('track', 'AddToCard', {
content_name: 'My Indie Game',
content_ids: ['1234'],
content_type: 'product',
value: 9.50,
currency: 'USD'
});
}
</script>
Like that, if someone clicks on add to cart, the event will be triggered.
How to send personalized events
like the previous example, just change only the parameters and values. I will tell you how I did with the page of our game Smash Wheel.
In our case we have a site that offers our video games, we would like to know for example how many people clicked on the link that leads to the game on Google Play Store.
We will add a trigger on the link that leads to the google play store listing.
<a href="javascript:;" onclick="VisitGameStoreEvent();">Add to card</a>
<script>
function VisitGameStoreEvent(){
fbq('track', 'VisitGameStore', {
game_name: 'Smash Wheel',
store: 'Google Play Store'
});
}
</script>
Create to build HOT audiance for your facebook ads
Before moving on to this step, let a little time for that Facebook Pixel to collect information from your website visitors. between 15 to 30 days.
Now that we are building our pixels, we can begin to reap the benefits of our work. there are two ways to exploit them :
1. Create a Website Traffic Custom Audience
In case your targeted retention use custom audiance. for example if you are going to offer a new game or an update.
You select the people who have already seen your game and as there is a strong chance that you increase the conversion rate.
To create a new custom audience, click Create a new audience and then a custom audience. a pop-up window appears with a customization form and filters the audience report to the event.
GIF coming soon
2. Create a Lookalike Audience
Lookalike Audience consists of the people most similar to your lookalike source.
Create effective facebook ads companion
You can create a new ad directly from your Event Manager. by clicking on Create Ad, a popup that appears on a new page.
GIF coming soon
Conclusion
Collect and analyze from your site to make effective companion ads and increase the conversion rate, will be more profitable for your business.
If you find this topic helpful, do not hesitate to share, like, subscribe and jump ! or do what you want !
Verfied by : fateh djouadi
- Tags
- Marketing Tips